What is a keyword tool?

A keyword tool is an integral part of SEO and digital marketing practices. It is a tool used to generate and analyze relevant keywords for targeted campaigns such as search engine optimization, content marketing, and website promotions.

Keyword tools enable businesses to find out what people are searching for in search engines and websites. They help to identify which terms people are likely to use when searching so that marketers can focus on those words when creating content, ad campaigns or other relevant activities. They can also produce lists of related keywords that are used by competitors, so that you can create an optimized content strategy.

Keyword tools work by analyzing various data sources such as web searches, text ads, blogs, social media and more to determine the most popular searches related to a particular topic or search phrase. This helps marketers better understand the language that their audiences use as well as find out more about the subject matter they're interested in.

The keyword tool also provides other helpful information such as the average monthly volume of searches for each keyword, the competition level (how many other websites are competing for those same keywords) and other details about which terms people are likely to use when searching related subjects or topics. This is invaluable when creating an optimized content strategy or budgeting for a new PPC campaign where you'll want to be sure that you target the phrases most relevant to your business goals. With this data, you can establish an intelligent budget based on actual user behavior instead of guesswork.